Expand your reach and get your story and your message out to a wider audience of qualified listeners. Why listen to a podcast? Well, as the rise of smart phones continues to grow, so does podcast listenership. People are choosing to maximize their time. They listen and learn while in the car, exercising, walking, commuting, waiting for an appointment, waking up, and before sleep. They accelerate their learning curve by listening when ever they can. They listen to things that will help them improve their life and grow their business. Another reason why podcasting is becoming so popular again, is that you can listen while doing other things on your smart phone. With video, in general, you can’t. The video takes up your screen, and you need to watch it to get all the benefits. When listen to a podcast, you can still browse the web, check your email, or anything else you want to do while listening. Then, you can visit the website for the podcast to receive the show notes and all the links and resources that were mentioned. It’s all very efficient and convenience.
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