Connect NowEntrepreneurshipHow Can Networking Grow Your Business?

Katie McKay4 years ago194033 min


I’ve heard it a lot – business owners don’t seem to think that networking is a relevant way to grow your business anymore, and also think that it is outdated, there are better ways to advertise, and that it’s too time-consuming.

I disagree.

If you only go to one meeting expecting to land a sale, you’ll end up frustrated and think that networking doesn’t work. That mindset just isn’t the way to utilize this strategy.

Networking is about building relationships.

I know it works. Personally, I went from having a business that was barely hanging on, to one that constantly had business coming in from people that I know. After that, doors opened up, and I had more opportunities that I had ever thought possible. Here are a few simple things to think about:

• Get to know other business owners in your community, and understand that you are NOT ALONE in the struggles that you are facing in this entrepreneurial journey.
• People do business with those they LIKE, KNOW and TRUST. When you show up consistently and get to know them, they’re more likely to do business with you.
• If that person doesn’t have a need for your service, they will refer you to others that may need it! With referrals, you can bypass part of the “Like, Know and Trust” factor by having a trusted 3rd party be that voice.
• In combination with other marketing efforts, networking can be the first way that people get to know YOU – the person behind the business.

Be yourself. It will go further than you think.

Are you ready to take the leap? Click the link below to find a location nearest you to start your networking journey with us now!


Katie McKay

Katie McKay is the owner of three fantastic businesses – Connect Now Business Network being one of them – as well as a Master Practitioner of NLP and 2019’s Business Mom of the Year. She is passionate about helping you, both personally and professionally, to achieve your goals. While believing in connections and collaboration, she is also inspired by the friendships and support that fellow entrepreneurs can give to one another. No one understands you and what you’re going through as a business owner like a fellow business owner does. NLP allows Katie to look deeply under the surface, and her very honest and real attitude to life means she will tell you exactly what she sees and how you can change things to make your life and business better. Katie is all about showing you how you can be more visible, motivated, confident, focussed and empowered. All these things are within you, she just tells you, in a no bullshit kinda way, what you already know so you can realise these things!

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